Exploring Investor Attitudes Towards Socially Responsible Investing In Kerala

Abstract

This research investigates investor attitudes towards socially responsible investing (SRI) in Kerala, aiming to bridge critical research gaps in understanding investor behavior and preferences regarding ethical and sustainable investment practices. Through a quantitative analysis of investor perceptions, the study delves into the factors influencing investment decisions related to social and environmental considerations. The research fills gaps in the existing literature by providing insights into the extent of acceptance and adoption of SRI principles among investors in Kerala, shedding light on the challenges and opportunities in promoting responsible investment practices in the region.