Investors’ Perception Towards Socially Responsible Investement In Kerala

Abstract

This research article delves into the intriguing realm of investors' perceptions concerning socially responsible investment (SRI) in Kerala, aiming to bridge critical gaps in understanding the dynamics of ethical investing in this region. Despite the growing global interest in SRI and its potential impact on financial markets and societal welfare, there remains a notable dearth of empirical studies focusing specifically on investor attitudes and behaviors towards SRI in Kerala. This research seeks to fill this gap by employing a comprehensive survey methodology to gather insights from a diverse sample of investors across various demographic and investment profiles. The study investigates several key aspects, including the level of awareness and knowledge regarding SRI among investors in Kerala, the factors influencing their decision-making processes when considering SRI options, and the perceived trade-offs between financial returns and social/environmental impacts. Furthermore, it explores the role of financial institutions, government policies, and societal norms in shaping investors' attitudes towards SRI, with a particular emphasis on the unique socio-economic and cultural context of Kerala. By addressing these research gaps, this article aims to contribute valuable insights to both academic scholarship and practical policymaking in the domain of socially responsible investment. The findings are expected to shed light on the opportunities and challenges faced by investors in Kerala regarding ethical investing, thus paving the way for informed strategies to promote sustainable and responsible investment practices in the region.