Customer's Perception Towards Digital Banking Services In Andaman Islands

Abstract

This study aims to explore and analyze the customer's perception towards digital banking services in the Andaman Islands. The research investigates the level of satisfaction, perceived benefits, and challenges faced by customers in adopting and utilizing digital banking services in this unique geographical context. Through a comprehensive literature review and empirical research, this study identifies key factors influencing customer perceptions, including convenience, security, reliability, and ease of use. Additionally, the research assesses the impact of socio-cultural factors specific to the Andaman Islands on customer attitudes towards digital banking. The findings of this study contribute to filling the research gap in understanding customer preferences and behaviors related to digital banking services in remote and geographically isolated regions like the Andaman Islands, providing valuable insights for digital banking providers and policymakers to enhance service offerings and promote financial inclusion in such areas.