Virtual Reality Advertising for Education Services

Abstract

Virtual Reality (VR) is becoming increasingly prevalent in marketing and education. Due to its emotive impact on consumers, VR advertising improves brand recall and purchase intent. The Educational Services Sector (ESS) is utilizing VR to enhance learning and social abilities. However, little research exists on VR advertising in the ESS. Consequently, this study examines VR advertising in the ESS to address this gap and provide research suggestions. The article discusses research on VR advertising in the ESS and investigates its emotive impact, the potential to improve advertising performance and educational applications. The findings suggest that VR advertising may generate engaging and memorable brand experiences, enhance brand recall and recognition, and forge emotional bonds with ESS customers. The report suggests further investigation to optimize VR advertising in the ESS. These include investigating the long-term effects of VR advertising on consumer behavior, evaluating the cost-effectiveness of VR advertising campaigns, and addressing privacy concerns