Lead Magnet And It's Efficient On The Customer Loyalty

Main Article Content

Ashraf Hani Salah
Ali Salah
Rukana AlShweesh

Abstract

Propose: The objective of this research is to examine the potential advantages and disadvantages of e-wallet usage in Jordan, as well as its impact on businesses and consumers. Expanding on the notion of Search Engine Optimisation (SEO), we developed and assessed an analytical framework that takes into account the effects of On-Page Effectiveness, Off-Page Optimising, and search engine functioning.


Aims: A more expansive lead nurturing strategy may use lead magnets. By continuously providing your audience with high-quality material and fostering interaction, you keep your business's name at the forefront of their minds.


Design/Methodology: Optimisation for search engines (the independent variable) and the creation of a positive Leads Magnet Image (the dependent variable) had a correlation according to an examination of a sample of 400 respondents. Competitive advantage specifically served as an intermediary factor with factors including scope, location, synergy, and system among potential students.


Results: The results exhibit that among students attending private Jordanian colleges, search engine optimization has a major influence on the development of a good Lead magnet image and is highly correlated with their judgments of themselves.


Conclusion: To get more out of the impact big data, artificial intelligence, and search engine optimization play in luring students to private colleges, further study is required. This study adds to the body of knowledge on knowledge graphs and search engine optimization by presenting new research on the practical applications of these topics in contemporary marketing.

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How to Cite
Ashraf Hani Salah, Ali Salah, & Rukana AlShweesh. (2024). Lead Magnet And It’s Efficient On The Customer Loyalty. Educational Administration: Theory and Practice, 30(1), 981–988. https://doi.org/10.53555/kuey.v30i1.5874
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Articles
Author Biographies

Ashraf Hani Salah

Lecturer in Marketing, Al Hussein Bin Talal University, Jordan

Ali Salah

Associate Professor in Marketing, Al Hussein Bin Talal University, Jordan

Rukana AlShweesh

Lecturer in Marketing, Al Hussein Bin Talal University, Jordan