Human Resources Satisfaction Trends In Chain Hotels

Abstract

This study investigates the trends posed by operational dynamics, cultural nuances, and workforce diversity within Georgian chain hotels, utilizing scientific literature on employee satisfaction factors and employing face-to-face surveys. While challenges persist, tailored strategies addressing employees' needs can enhance satisfaction levels and hospitality performance. Recommendations are provided for hotel managers to implement culturally sensitive approaches, thereby enhancing competitiveness and service quality in the global hospitality market. It underscores the importance of creating a supportive environment for employees, which is crucial for enhancing productivity, service quality, and ultimately, the sector's contribution to Georgia's economy and its European path.