Evaluating Fast Foods Quality Impact on Consumer Preference in Bangalore District

Abstract

The Indian economy has traditionally been centred around home-cooked food, known for its nutritional value. This preference for traditional cuisine posed a significant challenge for global fast-food chains attempting to establish their businesses in India. However, in recent times, there has been a notable shift in lifestyle patterns, leading to an increased demand for fast food. As a result, the fast-food industry has emerged as one of the leading sectors in the Indian economy. Globalization has played a significant role in this transformation, as it brought various branded fast-food chains to India in the form of franchises. This paper highlights the impact of the fast-food industry on the Indian economy. A questionnaire was prepared and circulated among 150 respondents out of which we found 103 respondents filled all the questions which were considered for the statistical analysis. The collected questionnaire was tabulated and tested using SPSS software. Single-factor ANOVA test is applied to analyse the data.