E-commerce Platforms Supported by the Government in India for Marketing of Organic Products: A Review

Abstract

E-commerce, or electronic commerce, involves buying and selling goods and services over the internet. The organic product market in India has experienced substantial growth in recent years, driven by increasing consumer awareness of health and environmental issues. The sale of organic products is getting supported and promoted through various e-commerce platforms. The Indian government's support for organic products through e-commerce platforms has gained momentum, reflecting its commitment to sustainable agriculture and consumer health. This paper reviews the e-commerce platforms supported by the government, focusing on their role in marketing organic products. It investigates specific policies and initiatives taken by the government to support e-commerce platforms and evaluates the success of these platforms. It conducts a comparative analysis with non-government supported platforms, identifies the challenges faced and recommend for future improvements.