Minute-Economics: A Novel Granular Approach To Analyzing Scale And Profitability For Nascent And Bootstrapped F And B Startups

Abstract

This paper introduces "Minute-Economics," a novel analytical approach for assessing the viability and scalability of nascent and bootstrapped food and beverage (F&B) startups. By examining business operations, costs, and revenues on a minute-by-minute basis, this method offers micro-level insights that traditional business planning often overlooks. The study applies MinuteEconomics to Euphoria Beverages, a startup by the authors, aiming to provide premium beverages at affordable prices. Through customer flow analysis, granular financial modelling, and scalability scenarios, the research reveals critical insights about profit margins, break-even points, and growth challenges. The findings demonstrate the potential of Minute- Economics to transform decision-making processes, resource allocation, and strategic planning for early-stage ventures, particularly those operating with limited resources and narrow margins. This paper contributes to the field of business economics by offering a scalable and detailed analytical tool that can be adapted to various industries, paving the way for more precise and actionable business insights. While developed for F&B startups, the methodology shows promise for broader application across various industries and business models.