From Waste to Wealth: The Impact of Circular Economy Adoption on Business Profitability.

Abstract

India, a land of abundance, faces environmental degradation and challenges in its economy due to supply-demand issues and urbanisation. The country's circular economy aims to find vitality in every resource, using waste as a by-product or nutrient in different forms. This Research project focuses on businesses and the future of circular economy models in India, arguing for a focus on efficiency across lifecycles. The Circular Economy is a transformative solution for sustainable development, particularly in emerging economies like India. Traditional linear models of production and consumption are unsustainable, leading to resource depletion and environmental degradation. The Circular Economy presents opportunities for innovative business models that align profit with purpose, unlocking value from waste streams, enhancing resource productivity, and driving sustainable growth. By embracing circular principles, companies can catalyse positive change and drive the transition towards a more sustainable future. The core of the Circular Economy is the complete elimination of waste, not just junk, but underutilization of assets and resources.