A Study On the Influence of Digital Media Literacy on Small and Medium Enterprises Growth

Abstract

This study investigates the impact of digital media literacy on the growth of small and medium enterprises (SMEs). As the digital economy transforms the global market, SMEs face increasing pressure to adopt new technologies. This research examines how proficiency in digital media influences business performance and growth. The findings indicate that media literacy training leads to improved business outcomes, including increased revenue, market expansion, and enhanced customer satisfaction. By providing entrepreneurs with the skills to navigate and utilise digital platforms effectively, digital media literacy emerges as a critical factor for SME success in the digital age. The study suggests that integrating digital media literacy training into support programs can empower SMEs to compete more effectively.