A Study On Implication Of Social Media As Marketing Tool On Promotion Of Consumer Durable Goods.

Abstract

This study explores at how businesses use social media to promote durable goods. With so many people online, social media has become a key tool for companies to reach potential customers, increase brand awareness, and drive sales. The research examines how different social media strategies like creating content, working with influencers, targeted ads, and engaging with customers affect consumer behaviour and buying decisions. The study also identifies what makes social media marketing campaigns successful and evaluates how these efforts impact sales and brand loyalty. The findings reveal underscore the importance of tailoring social media marketing strategies to different demographic segments to enhance engagement and feedback collection. Marketers targeting consumer durable goods can benefit from these insights by developing more personalized and effective campaigns that resonate with specific audience groups. The study aims to offer valuable recommendations for marketers looking to optimize their social media strategies to effectively promote durable goods in the digital age.