Impact Of Social Media Addiction On Attention Seeking Behavior Among College Students In Erode District

Abstract

This research examines the complex relationship between social media addiction and attention-seeking behavior among college students. As digital platforms increasingly influence the social landscape, it is essential to understand the impact of excessive social media use on individuals' behavior. The study seeks to determine the prevalence of social media addiction among college students and its correlation with attention-seeking behavior. Quantitative data will be gathered through a structured survey, assessing the frequency and duration of social media use, alongside standardized scales to measure addiction levels. Additionally, qualitative interviews will explore students' perceptions, experiences, and motivations concerning attention-seeking behaviors in both online and offline contexts. Ultimately, this research aims to inform strategies for promoting a balanced and mindful approach to social media use, contributing to a positive and supportive college environment.