A Study on Customers’ Perceptions Toward Banking Apps With Special Reference To Madurai City

Abstract

Technology has proven to be one of the most important measures of development and competitiveness in the modern corporate environment, and banking is crucial to all sectors of the economy. Technology is developing at an incredibly fast rate, which helps the Indian banking industry by promoting its services. Among the biggest financial institutions, banking constantly looks for ways to use technology to improve customer service. The majority of banking transactions that take place these days happen online. The rising use of mobile phones presents enormous potential for the expansion of mobile banking. People are currently switching to these smartphone banking apps due to the digital India strategy and demonetization. The goal of this study is to understand Madurai’s consumers’ perceptions of banking apps. The inferences were determined using the appropriate tools.