Association Between Fisheries Women Investment Decision Making And Demographic Profile In Cuddalore District, Tamilnadu.

Abstract

Behavioral Finance combines psychology with financial theory to comprehend the associations between markets, emotions, personality and reason. Now-a-days the financial services sector has turn out to be extremely diversified offering the investor with a widespread variety of investment opportunities. Investors have dissimilar outlook when they decide about investing in a specific avenue. With proper investment strategies and financial planning investor can increase personal wealth which will contribute to higher economic growth. Economic growth is among the most vital factors affecting the quality of life that people lead in a country. This research aimed to analyse the association between fisheries women investment decision and their demographic profile such as age, education, marital status, residential status, annual income and saving potential. For this purpose investment decision has been considered as the dependent variable. The study was conducted in Killai Village, Chidambaram Taluk, Tamilnadu. A sample of 128 fisheries women respondents were approached to participate in this survey by convenience sampling method. Frequency analysis, mean rank and chi square test have been applied. The study result revealed that the fisheries women have given much importance towards gaining knowledge on various investments awareness. Saving potential, annual income and educational qualification have strong association with investment decision of fisheries women in the study area.