Growth Hacking: A Modern Marketing Approach For Rapid Growth Of Start-Ups In The Digital Era (Case Study Of The Algerian Start-Up Yassir).

Abstract

This article analyses one of the trendy digital marketing concepts, which is Growth Hacking for the development of start-ups, based on the results of an exploratory survey focused on the Netnographic method. The objective of our research is to shed light on the potential of growth hacking marketing practices to boost the growth of start-ups. To achieve our objective, we conducted an exploratory qualitative survey using the Netnographic method to analyse the practices that concern growth hacking observed in the mobile application and digital platforms of the start-up Yassir. The study concludes that Yassir has demonstrated how a start-up can exploit growth hacking practices to grow in emerging markets. Through sponsorship techniques, product adaptation, social media campaigns, continuous testing, and careful data analysis, Yassir has managed to build a large, loyal audience. By combining innovation, local adaptation, and marketing agility, Yassir has transformed the challenges of the African market into growth opportunities, thus becoming a leading example of a successful start-up in the region.