Exploring The Role of Motivation in Employee Retention: Insights from The Manufacturing Industry

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Dr. G. Kalpana
Prof. K.E. Deepa
Mr. B. Loganathan
Mrs. S. Swarnalakshmi

Abstract

This study examines the relationship between motivational factors and employee retention in the manufacturing industry. Employee retention is a significant challenge in this sector, with high turnover rates leading to considerable costs and reduced productivity. Motivational factors play a vital role in retaining employees, but their impact needs to be thoroughly understood in the context of the manufacturing industry. The study explores how job satisfaction, recognition, leadership, work-life balance, and career advancement opportunities influence employee retention. A survey research design collected data from 215 employees across various manufacturing organizations. Statistical analysis, including regression and correlation, examined the relationships between motivational factors and employee retention. The findings show that job satisfaction, recognition, and leadership are significant predictors of employee retention, while work-life balance and career advancement opportunities also show positive correlations. The results suggest that employees who are satisfied with their jobs, receive recognition, and experience supportive leadership are likelier to stay with their organization. This study contributes to understanding the role of motivational factors in the manufacturing industry and underscores the importance of job satisfaction, recognition, and leadership in enhancing employee retention. Organizations can use these insights to develop targeted retention strategies, improve employee motivation, and reduce turnover rates.

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How to Cite
Dr. G. Kalpana, Prof. K.E. Deepa, Mr. B. Loganathan, & Mrs. S. Swarnalakshmi. (2024). Exploring The Role of Motivation in Employee Retention: Insights from The Manufacturing Industry. Educational Administration: Theory and Practice, 30(1), 5197–5207. https://doi.org/10.53555/kuey.v30i1.8744
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Articles
Author Biographies

Dr. G. Kalpana

Assistant Professor, Department of Bachelor of Business Administration, Guru Nanak College, Velachery, Chennai-42.

Prof. K.E. Deepa

HOD and Associate Professor, Department of Commerce, Dhanraj Baid Jain College, Thoraipakkam, Chennai.

Mr. B. Loganathan

Assistant Professor, Department of Business Administration, Ramakrishna Mission Vivekananda College (Autonomous) Evening College, Mylapore, Chennai.

Mrs. S. Swarnalakshmi

Assistant Professor in the Department of Commerce at Mohamed Sathak College of Arts and Science in Sholinganallur, Chennai, 600 119.