A Comparative Analysis Of B2B And B2C E-Commerce Platforms: Competitive Insights And Market Trends

Abstract

This paper presents a comparative analysis of Business-to-Business (B2B) and Business-to-Consumer (B2C) e-commerce platforms, focusing on their key differences, competitive insights, and emerging market trends. The study explores the distinct characteristics of B2B and B2C models, such as target audience, transaction complexity, marketing strategies, platform features, and payment systems. It also examines the major players in each sector, their market strategies, and their challenges, including customer retention in B2C and logistical complexities in B2B. Furthermore, the paper discusses emerging trends like technology adoption, cross-border e-commerce, and mobile commerce. The findings indicate that while both models face common challenges, such as cybersecurity and competition, they also offer unique opportunities for growth, collaboration, and innovation. The study concludes with recommendations for businesses on choosing the right platform model based on their operational needs, target audience, and product offering, as well as insights into the future outlook of e-commerce platforms in an increasingly digital world.