Competitive Analysis Of Global E-Commerce Platforms: A Comparative Study Of Amazon, Alibaba, And Ebay

Abstract

This research paper conducts an in-depth comparative analysis of three global e-commerce giants: Amazon, Alibaba, and eBay. These platforms dominate the online marketplace through distinct business models and strategies, catering to millions of customers worldwide. By evaluating their business models, market strategies, technological innovations, user experiences, and financial performance, the study uncovers their competitive strengths, weaknesses, and approaches to navigating the dynamic e-commerce landscape.
Amazon has established itself as a consumer-centric B2C platform with a strong focus on Prime memberships, advanced logistics, and global dominance. Alibaba thrives as a multifaceted ecosystem combining B2B, B2C, and C2C models while leveraging its expertise in supply chain management and regional networks, particularly in Asia. Though relatively niche, eBay remains a leader in auction-based e-commerce and collectables, appealing to a loyal user base.
The study also highlights critical challenges these platforms face, including regulatory hurdles, cybersecurity threats, and fierce competition from emerging e-commerce players. Furthermore, it examines how these companies integrate innovative technologies such as artificial intelligence, machine learning, and blockchain to enhance operational efficiency and user engagement.
The analysis delves into market strategies such as regional diversification, advertising models, and customer retention tactics. It also evaluates user experiences by analysing platform usability, personalisation, and post-purchase satisfaction. Financial performance, including revenue growth, market share, and investments in sustainability, is compared to identify key success factors.
The findings reveal that while all three platforms excel in specific areas, their ability to adapt to regional demands, invest in emerging technologies, and maintain consumer trust will determine their future trajectories. This study provides valuable insights for stakeholders and researchers seeking to understand the global e-commerce industry's evolution and the strategic positioning of Amazon, Alibaba, and eBay.