Craving Convenience: The Behavioral Science of Q-Commerce

Abstract

The rise of Q-commerce (quick commerce) has revolutionized consumer behavior by leveraging behavioral science principles such as immediacy, convenience, and reward systems. The study investigates these principles and their applicability to educational administration, particularly in enhancing efficiency and engagement. The primary objectives were to identify key behavioral science drivers in Q-commerce and explore their parallels and potential applications in educational administration practices. The study employed a mixed-methods research design, integrating quantitative surveys and qualitative interviews. A total of 300 Q-commerce consumers and 50 educational administrators participated. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data underwent thematic analysis to identify recurring patterns and themes. Findings revealed that immediacy (78.4%), convenience (72.1%), and reward systems (65.8%) are the primary motivators in Q-commerce. Parallels with educational administration include the significance of timely feedback, performance-based incentives, and localized strategies. , challenges such as ethical concerns, resource constraints, and the long-term focus of education pose barriers to direct adoption. The study highlights the transformative potential of behavioral science principles in educational administration. Educational administrators can enhance efficiency and engagement by adopting strategies inspired by Q-commerce, such as real-time feedback and community-specific initiatives. , successful implementation requires addressing ethical and resource-related challenges. Future research should explore the long-term impacts of such adaptations and their relevance across diverse educational contexts.