Targeting Rural Consumers: Exploring The Role of Women Managers in Retail Marketing Strategies

Abstract

Rural markets in developing nations have a lot of unrealized potential, but they need specific approaches to overcome their unique challenges. In rural retail marketing, women managers are filling a critical role by connecting company plans with the requirements of local consumers. This study delves into the fascinating world of women managers and their incredible contributions to retail marketing tactics that target rural customers. It investigates how these managers communicate with consumers, build brands, and drive sales growth. We examine the effects of female leadership in rural retail environments by reviewing the literature, conducting case studies, and analyzing quantitative data. Moreover, the data-driven insights provided by the tables in this study show how important women managers are for retail success.