Positioning Strategies in Rural Retailing: A Comparative Study of National and Local Brands

Abstract

This research delves into the positioning tactics used by both national and local companies in rural retail, drawing attention to the specific characteristics of these types of marketplaces. Research finds important aspects impacting brand choice, including price sensitivity, cultural relevance, and community participation, by examining consumer preferences and brand perceptions via surveys. The results show that local companies have a stronger connection with rural customers because they understand the culture and requirements of the area, in contrast to national brands that rely on their well-known reputations. As a resource for future strategy, this article highlights the significance of customized marketing tactics for firms targeting rural retail settings.