Mitigating Into the Social Chaos and Delivering Social Justice Through Ai: A Theoretical Approach in Developing Content Creation for Media

Abstract

Development and social justice are the two wheels which balances each other in smooth functioning of a democracy. Imparting social justice especially in sensitive issues where many stakeholders are involved becomes crucial. One such sensitive issue is the construction of mega-dams in the state of Arunachal Pradesh, India, where there is an on-going deadlock between the local tribal communities and the authorities on the construction of upcoming series of dams which is expected to produce in-total 12,723 Mega-Watt of power on Siang river and its tributaries. Social deadlocks like this, presents an opportunity for advanced technologies like Artificial Intelligence (AI) to step in. Using the theoretical method, the present research article tried to delves into the realm of AI models which can be used as a negotiator by overcoming the limitations that humans possess, mainly the cultural bias which further exacerbates other issues like cognitive biases, a lack of awareness regarding effective negotiation strategies, and emotional factors that impede communication, rational decision-making, and overall negotiation effectiveness. This minimization of cultural bias will enhance the assurance, approachability and accessibility of AI models among the users. Further, the article tried to understand how AI models can navigate the negotiation process on social issues and at the same time can balance the information, misinformation and disinformation while communicating with the users in an objective manner so that social justice can be generated rather than generalized in a culturally diverse society. The contents generated will help in  bringing  a balance in the society which will strengthen our democratic practices.