What Kerala youth prefers on OTT? A study on the emergence of OTT platforms in the state

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Published: Jan 25, 2024
DOI: https://doi.org/10.53555/kuey.v30i1.9808
Keywords:
OTT, Over-the-top platforms, Kerala Youth, Pandemic

Main Article Content

Radhika R Nair
Dr Jigar Shah

Abstract

OTT platforms are becoming one of the go-to entertainment sources for everyone round the world. Just the way the new age entertainment platform is widely accepted in India, the same has become a trend in Kerala too. Be it watching movies or tuning into their favourite TV show, from youth to senior citizens, a large population has shifted to OTT platforms. When the OTT market in India is blooming, this study aims to record the emergence of OTT platforms in Kerala, especially among youth. The research article records the preferences of the youngsters in Kerala and their viewing pattern in the OTT space.


 

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How to Cite
Radhika R Nair, & Dr Jigar Shah. (2024). What Kerala youth prefers on OTT? A study on the emergence of OTT platforms in the state. Educational Administration: Theory and Practice, 30(1), 6480–6485. https://doi.org/10.53555/kuey.v30i1.9808
Issue
Vol. 30 No. 1 (2024)
Section
Articles
Author Biographies

Radhika R Nair

PHD scholar, Journalism and Mass Communication Program. School of Liberal Studies and Education, Navrachna University, Vadodara, Gujarat, India

Dr Jigar Shah

Associate Professor and research guide, Journalism and Mass Communication Program. School of Liberal Studies and Education, Navrachna University, Vadodara, Gujarat, India