Influencing factors of students' digital employment intention in higher vocational colleges: a qualitative research based on NVivo12.0

Abstract

Digital technology has significantly impacted university students' employment, but its effect on their intention to pursue digital jobs remains unresolved. This study aims to qualitatively explore the factors influencing the digital employment intentions of students in higher vocational colleges. A combination of purposive sampling and heterogeneity sampling, supplemented by snowball sampling, was used to conduct semi-structured in-depth interviews with 20 employment stakeholders from higher vocational colleges in Jiangxi Province, China. NVivo 12.0 was employed to construct an influencing factor model of digital employment intention based on the grounded theory coding method. The results indicate that behavioral attitude, external expectations, and behavioral perceived influence the digital employment intentions of these students, leading to the development of a theoretical model. Based on these findings, management recommendations are proposed for stakeholders.