Firm Innovativeness, Quality Orientation and Firm Performance: A Review In Context Of Service SMEs

Abstract

A review of literature on Quality-Orientation (QO) and Firm Innovativeness (FI) on Firm Performance (FP), It identifies the importance of usage of each principal of Quality Orientations and Firm innovativeness by usage of emerging technology for consistent firm performance. We also review the generalizability of Quality Management Principles (QMP) and Innovativeness as mediating and moderating constructs on Firm Performance. This study identifies the gaps in firm innovativeness by reviewing Intent to innovate and usage of emerging technologies in a Firm. We also reflect the generalizability of innovativeness and usage of emerging technology tools, Artificial Intelligence, Machine Learnings, and Robotics process automation as effective variables on firm performance. Future implications on Firm Innovativeness on firm performance for further research.